Well, I write them a great deal for the local papers when we do anything at the studio:
Include the 5 Ws
What
When
Where
Who
Why
And always have your personal contact information at the beginning or end so they can contact you for further information - this happens alot when fluff pieces are needed in papers, instead of a blurb you get a whole article.
It depends on who you are sending it to though, our local paper has a particular template they like. Generally I would go with something like:
Announcing the first annual Birth A-Faire. A totally interactive and online exposition highlighting new trends and merchandise for the birthing industry and pregnant women. Sign up now to participate in interactive lectures by keynote speakers and virtual booth browsing.
Birth-A-Faire will take place October 2-7, 2007. For more information or to register online please visit www.birth-a-faire.com or email {or call} Tiffany at {whichever}.
If you are sending this out to sponsors I would include: Register now for a booth space and reach hundreds of labor/birth workers, and expectant mothers.
If you are sending it to potential speakers add: We still have openings for keynote speakers, please send details about your topic and qualifications by this date for consideration.
I hope this helps - my wish is I eventually find a use for my English Language/Lit degree, especially since my alma mater just called for a donation and asked how I was doing after graduation in 2004 - haha, just as I was typing the above too! |
Anybody know how to write a press release?
I kind of meant what to actually write. I'm no writer!
