Think like a pregnant woman and go there.
Baby fairs usually post advertisements in places pregnant women go. Or in magazines or newspapers, information books, etc. that pregnant women will read.
Take a look in OB or midwifery offices, what about the waiting room in L&D in your hospital (also if the postpartum floor/unit has a bulletin board). Ultrasound clinics might have them posted there.. grocery stores or anywhere that has a community events board.
We have a Parent Guide and a bunch of local neighborhood newsletters or papers.. sometimes they have advertisements in there. Oh and maternity stores, or baby furniture/clothing stores will sometimes have flyers for events there.
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