 This system has been in place for a few months now (see this thread). Only the announcement is new, hehe.
Tiffany is pretty flexible about language usage and (without wanting to speak for her) I imagine that "excessive profanity" would be an over-usage of offensive terms or cussing.
As for appropriate avatars and profile images, I believe anything related to our industry is fine, just nothing blatantly obscene or unlawful.
This is why it is so important to check the Community Guidelines regularly, as they do change periodically and often without notice. Your continued usage as a member of alldoulas.com means you are held to those changing guidelines. 
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Yesterday is history; tomorrow a mystery. Today is a gift...
That's why we call it the present.
Every once in a while this shallow world surprises us with depth.
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