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Just tell it like you said. If she signs with you then the spot is reserved for her. If she doesn't and another client approaches you and signs then you won't have the opening anymore and she will have to have a back up doula planned.
That is usually enough to get them thinking seriously how much it matters to them to have pp care.
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Stacia Hemmes CD(DONA) USAF Family. 
Married since 1989 to my best friend Jeff
Homeschooling my gang since 1999. ~Spencer Nicole 1-18-92 (c-sec ftp) ~McKenzie Margaret 7-17-95 (c-sec breech) ~Peyton Sinclair 11-15-99 (c-sec failed va2c ftp) ~Isaac Gresham 11-11-02 (scheduled c-sec)
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